| "LIVE
TEXT"
Mobile Live Broadcasting SMS System
What
is it??
LiveText is a system of broadcasting mobilephone text messages onto a
public video display screen.The audience at an event can send their text
message via SMS using their mobilephone, these messages will then appear
live as scrolling text at the bottom of the video display screen situated
at the event. At the same time, the video is broadcasting the on-goings
of the event.The video display screen will be given more mileage as its
use will be elevated to more than just a display unit, it will be an additional
source of revenue generator which broadcasts chargeable text messages
paid for by the public.
e.g.
Video Display Screen
Its
purpose?
LiveText provides an interactive way of involving the public in the proceedings
of the event creating another dimension of communication to enhance the
audience experience. It is a form of creative expression that allows the
public to express their thoughts, feelings and emotions about the happenings
of the event and to share them instantaneously with others at the event.
The
reward?
As each text message that is sent out a by a mobilephone user will be
charged, a reward should be given to those who send out more messages,
example: a lucky draw for the next concert tickets, a new mobile phone
or $10 voucher from telco. This is a way of motivating the public to send
out as many messages as they want. The more messages sent out by a user,
the more chances he will get at winning a grand prize. The system will
randomly select the winning entries from the pool of senders.
Its
uses?
LiveText can be applied to many locations around Singapore where a public
video display screen provides exposure to a high volume of human traffic.
These displays are situated at places like Liat Towers, Suntec City, Orchard
Emerald, Lido cinema, etc.
LiveText
can be used in scenarios which can generate massive response and participation
from the public. The following are some examples.
Concert Performance
At a pop concert, fans can broadcast their support to their favourite
singer or give their feedback on the performance.
Special Occasions
Mothers Day, Valentines Day, Christmas, Chinese New Year.These are just
a few occasions where the public can declare their affections or greetings
to their loved ones.
Feedback Generation
Cinemas can broadcast LiveText onto the video display screens situated
at the ticketing lobbies of the cinemas that are showing the trailers
of the movies being screened. Moviegoers can text their thoughts and feedback
and see them displayed on the big screens.
Products Roadshow
Consumers can text their comments on the products being promoted where
the best messages will be selected to win prizes.
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